The Full Stack Agency: The website project guidebook for agency owners looking to do it all. From strategy to design, development and launch.

By Samuel Gregory


Websites used to be very simple to build. Design in Photoshop, create an HTML file, write some code and upload via FTP to a server. Not really much could go wrong here. Within days, a fully functioning 5-page brochure website. Now, however, websites have gotten much more complex. The technology is very much the same (with the addition of Web 2.0 and now Web 3.0) but from a functional standpoint they couldn’t be more different. They are no longer just a shop window and a way to just display pictures and information. Websites have become a highly effective business tool for generating revenue, exchanging huge amounts of data and in some cases an entire business operates through them. With that, the technologies that power these websites have become a lot more complex and a security risk making them a lucrative target for hackers and other nefarious individuals. There are strict rules in how to write code so that it plays nicely with Google and that a website functions as intended on the web on all devices. There also needs to be a safe and secure exchange of sensitive data so the code and infrastructure is supporting that as well as heavy traffic load on the site. With all that being said, the planning that goes into each page and every feature must be carefully planned out and considered in order to execute effectively what can be a very expensive endeavour.

Long are the days of building a website alone in Dreamweaver, uploading to GeoCities. Asking parents and friends what they think is unfortunately no longer a valid form of valuable feedback but unfortunately many high-profile businesses still treat it this way, clients and agencies alike. Clients still seem unaware that they are hiring actual people with real-life families full-time to build something that will generate them revenue (if done correctly). Agencies still upload mediocre websites that have poorly written code and are vulnerable to online hacks and with terrible accessibility. Website development is still being seen as a necessary evil to have when starting a business and so the website development process doesn’t get the attention it deserves.

This book aims to help us catch up with the times and offer world-class websites that can support our businesses because if we don’t these websites will not stand the test of time both in a technical point of view and a functional one and we’ll be missing out on so much lost opportunity. We’ll also look to cover some key tasks that often get left out of projects and something to bear in mind when understanding the true scope of a website.

©2022 Samuel Gregory